Introductory Marketing Plan

Step 1

Define the goal

You’ll write a 90-day marketing plan that matches your goal, budget and how soon you need results.

You’ll finish withA one-page plan with a goal, a channel choice and how you’ll measure it.

Time15 min

Learn the background first: Lesson 12: SEO vs. Google Ads: what’s the difference?

Step 2

Gather information

Collect only what you need for this exercise. Tick each one as you have it ready.

Your main goal for the next 90 days
Your monthly marketing budget
Which services matter most

The Site Desk never asks for passwords, card numbers or other secrets. Keep those in a password manager.

Step 3

Follow the instructions

1
Write one goal
A number, an action and a service: “15 more quote requests for roof repair”.
2
Match the timeline
Need results in weeks? Ads can help. Building for the year? SEO first.
3
Decide how to measure
Pick the number you’ll count each month and where it comes from.

Step 4

Record your results

My 90-day goalMost important serviceMonthly budget ($)How soon I need resultsPlanWhat I’ll count each month, and where

I can track calls and form leads today

YesPartlyNoNot sure

Saved automatically to your account as you type.

Step 5

Verify completion

I have one written goal
My plan fits my timeline and budget
I know what I’ll measure

Step 6

Choose your next action

Continue learningLesson 13: How long does SEO take? Open my improvement planEverything your exercises found, ranked. Printable resourceGoogle Visibility Checklist

Level 3 · Professional implementation

Rather not do it yourself?

Send the work to the TL Web Design team through Client Updates. We review what you need and send an estimate when one applies. Nothing changes on your website and nothing is charged until you approve it.

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