Knowledge is better when you use it.
Guided exercises that turn each lesson into a finished task: an inventory, a plan, a checklist or a request. Every exercise walks you through the same six steps and saves as you go.
- 01LearnUnderstand the subject through clear explanations.
- 02ImplementComplete guided tasks on your website or business systems.
- 03VerifyCheck the work against practical success criteria.
- 04ImproveTrack your progress and identify the next improvement.
Six core tools
Start with the tools that matter most.
ToolOpenWebsite Ownership InventoryFind out who controls your domain, hosting, files and website accounts, and when everything renews.ToolFree accountWebsite Content PlannerWrite down your business description, services, key pages, calls to action, photos and planned changes in one place.ToolOpenWebsite Update Request PlannerPlan every change with all six details, then carry it straight into Client Updates.ToolOpenSEO Readiness ChecklistA self-assessment of titles, descriptions, local details, mobile use, content and indexing, with an action summary.ToolFree accountWebsite Performance ReviewRun Google’s free PageSpeed Insights test, record your real results and build a fix list in plain language.ToolOpenWebsite Improvement PlanEverything your exercises found, combined into one editable plan: high priority, medium priority and future improvements.
One exercise for every lesson
Exercises by learning path.
Understand your website
Free accountWebsite Transfer ChecklistTrack every step of switching web design companies, in the order that keeps your site and email online.Free accountMonthly Maintenance ScheduleBuild a simple monthly, quarterly and yearly website check that fits your calendar.Free accountAccount Access InventoryList every website-related account, who owns it and who has access, without recording any passwords.
Manage your website
Free accountUpdate Estimate ReviewIdentify the type and size of each change and check an estimate line by line.Free accountChange Priority ListRank your waiting changes and note any real deadlines.Free accountDIY or Professional? Decision WorksheetRun each change through four questions to separate safe edits from ones that need professional help.Free account90-Day Content CalendarPlan three months of website updates: accuracy checks, photos and one useful addition a month.
Grow your business online
Free accountIntroductory Marketing PlanChoose between SEO, ads or both based on your goal, budget and timeline.Free account90-Day SEO Action PlanSet a baseline and plan realistic weekly and monthly SEO actions for three months.Free accountHomepage Conversion ReviewReview your homepage’s clarity, calls to action, contact information and mobile usability.Free accountWebsite Performance ScorecardA simple monthly record of the numbers that show whether your website brings business.
Protect and improve
OpenSecurity Preparedness ChecklistCheck the basics that prevent most hacks, and write down who to call if something goes wrong.Free accountPrivacy & Accessibility ReviewA preliminary review of your forms, privacy notice and accessible content, with clear points to involve a specialist.Free accountCustomer Inquiry WorkflowMap how inquiries arrive and get answered, then mark where automation would genuinely help.OpenRedesign Readiness AssessmentAnswer honestly to see whether updates or a redesign fit better, with findings that flow into your plan.
Three levels of support
Do it yourself, with guidance, or hand it to us.
1Self-guided learning
Read the lessons, watch the videos when they’re available, and work through the exercises on your own.
Browse lessons →2Guided implementation
Use the Lab’s step-by-step workflows, save your work, and check it against each verification checklist.
Start the Ownership Inventory →3Professional implementation
Send the work to the TL Web Design team. We review it and send an estimate when one applies; nothing changes or is charged until you approve.
Have Our Team Implement This →