Learning paths.
Twenty lessons in four paths. Each lesson has a guided exercise, a verification checklist and a printable resource. Start anywhere.
Path 01 · 5 lessons · about 1.5 hours with exercises
Understand your website
Ownership, domains, hosting, access and upkeep: the parts of your website you should know by name, and who holds the keys.
Lesson 01BeginnerOpen✓Who really owns your website?Your website is really three things: a domain, hosting and the site itself. Find out who controls each one before you ever need to know.Lesson 02BeginnerFree account✓Domain names, hosting and maintenance explainedHow your address, your server and your email fit together, who is responsible for what, and the renewal dates that quietly keep everything online.Lesson 03IntermediateFree account✓What happens if you change web design companies?Switching designers is normal. Losing your website, email or Google rankings in the process isn’t. Here’s the order to do things in.Lesson 04BeginnerFree account✓Why websites need ongoing maintenanceWebsites don’t wear out like a truck, but the world around them changes. A simple monthly rhythm catches problems before customers do.Lesson 05IntermediateFree account✓What every website owner should have access toA complete list of the accounts your website depends on, who owns each one, and how to give helpers access without giving away your password.
Path 02 · 5 lessons · about 1 hour with exercises
Manage your website
How to ask for changes, what they cost, how long they take, what to do yourself and how often to update.
Lesson 06BeginnerOpen✓How to submit website changes correctlyClear requests get done faster, cost less and come back right the first time. Here’s exactly what to include.Lesson 07BeginnerFree account✓Understanding website update costsHow website changes are priced, what changes the price, and how to read an estimate before you approve it.Lesson 08BeginnerFree account✓How long should website changes take?What really decides turnaround time, how to set deadlines that work, and how to rank a long list of changes.Lesson 09IntermediateFree account✓Which website changes should you handle yourself?Some edits are safe to make yourself. Others can take your site, email or rankings down. A simple way to tell the difference.Lesson 10BeginnerFree account✓How often should you update your website?The right rhythm for facts, photos, pages and articles, so your site stays accurate and keeps earning trust, without becoming a second job.
Path 03 · 5 lessons · about 1.5 hours with exercises
Grow your business online
Why you do or don’t show up on Google, SEO versus ads, realistic timelines, and turning visitors into customers.
Lesson 11BeginnerOpen✓Why isn’t my website showing up on Google?How Google finds, understands and ranks websites, why yours might be missing, and how to check for yourself with free tools.Lesson 12BeginnerFree account✓SEO vs. Google Ads: what’s the difference?One builds visibility you keep; the other rents visibility while you pay. How each works, what each is good for, and how to choose.Lesson 13IntermediateFree account✓How long does SEO take?Realistic timelines, what happens month by month, and the steady actions (including your Google profile and reviews) that move you up.Lesson 14IntermediateFree account✓Why visitors leave without contacting youTraffic only matters if visitors take the next step. The common reasons people leave, and the small fixes that bring more calls.Lesson 15IntermediateFree account✓How do you know if your website is working?The handful of numbers that actually tell you whether your website brings in business, where to find them for free, and how to read them.
Path 04 · 5 lessons · about 1.5 hours with exercises
Protect and improve
Hacks, speed, privacy and accessibility, AI and automation, and how to tell when a redesign is worth it.
Lesson 16BeginnerOpen✓What happens if your website gets hacked?How small-business sites usually get hacked, the signs to watch for, what to do in the first hour, and the basics that prevent most of it.Lesson 17IntermediateFree account✓Why is your website loading slowly?What Google measures, the usual causes of slow pages, and how to run a free test and turn the results into a short fix list.Lesson 18AdvancedFree account✓Privacy, accessibility and website responsibilitiesThe responsibilities that come with a business website: handling people’s information with care, and making sure everyone can use your site.Lesson 19IntermediateFree account✓Should your website use AI and automation?Where automation genuinely helps a small business (fast replies, fewer missed calls, steady reviews), where a person still matters, and how to map your own inquiry flow first.Lesson 20AdvancedOpen✓Is it time to redesign your website?Sometimes a few updates are enough; sometimes patching an old site costs more than starting fresh. A clear way to decide, and to plan either way.