Is it time to redesign your website?
Sometimes a few updates are enough; sometimes patching an old site costs more than starting fresh. A clear way to decide, and to plan either way.
What you’ll learn
- Signs an update is enough
- Signs a redesign will pay off
- How to protect your Google rankings in a redesign
- How to turn findings into a prioritized plan
Why it matters
Redesigning too early wastes money; patching an outdated site for years quietly costs customers. Knowing which you need saves both.
Update when…
The site is fast, works well on phones, and mostly just needs new words, photos, pages or a fix. Per-task updates through Client Updates are the right tool.
Consider a redesign when…
It looks dated next to competitors, it’s slow or hard to use on phones, it doesn’t bring calls anymore, it no longer matches what you offer, or every change is a struggle because of how it was built.
Protect what you’ve earned
A good redesign keeps your Google rankings by carrying over your pages and setting up redirects from every old address. That’s part of every TL Web Design redesign.
Plan either way
Whatever you decide, list what needs to change and rank it: fixes customers notice today, improvements that bring more inquiries, and nice-to-haves for later. Your Website Improvement Plan in the Lab pulls together everything you’ve found in other exercises.
Your toolbox
Use it today
1) The one thing the website must do (calls? bookings? sales?) 2) Your best 3 competitors’ websites 3) What customers ask most 4) Pages that must stay 5) Your budget range and deadline
Free tools to check your own site
Implementation Lab · 10 min
Put it to work: Redesign Readiness Assessment
You’ll decide between updates and a redesign based on clear signs, not a hunch.
You’ll finish with: A readiness result and items added to your improvement plan.
Do this next
- 1
Complete the Redesign Readiness assessment.
- 2
Open your Website Improvement Plan and review what it collected.
- 3
Rank each item high, medium or future.
- 4
Fewer than three readiness flags? Send updates. Three or more? Book a strategy call.
Verification checklist
How you’ll know it’s done
Common mistakes
- Redesigning just because a competitor did
- Patching a slow, outdated site for years
- Redesigning without protecting existing Google rankings
Quick answers
How long does a redesign take?
It depends on size and how quickly content comes in. You get a timeline on your strategy call before anything starts.
Will I lose my Google rankings?
Not when it’s done carefully: pages are carried over and old addresses are redirected.
Your one next step
Take the Redesign Readiness assessment →Level 3 · Professional implementation
Rather not do it yourself?
Send the work to the TL Web Design team through Client Updates. We review what you need and send an estimate when one applies. Nothing changes on your website and nothing is charged until you approve it.
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