Grow your business online
Why you do or don’t show up on Google, SEO versus ads, realistic timelines, and turning visitors into customers.
5 lessonsabout 1.5 hours with exercises
- Lesson 11BeginnerOpen✓Why isn’t my website showing up on Google?How Google finds, understands and ranks websites, why yours might be missing, and how to check for yourself with free tools.
- Lesson 12BeginnerFree account✓SEO vs. Google Ads: what’s the difference?One builds visibility you keep; the other rents visibility while you pay. How each works, what each is good for, and how to choose.
- Lesson 13IntermediateFree account✓How long does SEO take?Realistic timelines, what happens month by month, and the steady actions (including your Google profile and reviews) that move you up.
- Lesson 14IntermediateFree account✓Why visitors leave without contacting youTraffic only matters if visitors take the next step. The common reasons people leave, and the small fixes that bring more calls.
- Lesson 15IntermediateFree account✓How do you know if your website is working?The handful of numbers that actually tell you whether your website brings in business, where to find them for free, and how to read them.
Implementation Lab
Put this path to work.
ToolOpenSEO Readiness ChecklistA self-assessment of titles, descriptions, local details, mobile use, content and indexing, with an action summary.Free accountIntroductory Marketing PlanChoose between SEO, ads or both based on your goal, budget and timeline.Free account90-Day SEO Action PlanSet a baseline and plan realistic weekly and monthly SEO actions for three months.Free accountHomepage Conversion ReviewReview your homepage’s clarity, calls to action, contact information and mobile usability.Free accountWebsite Performance ScorecardA simple monthly record of the numbers that show whether your website brings business.