How do you know if your website is working?
The handful of numbers that actually tell you whether your website brings in business, where to find them for free, and how to read them.
What you’ll learn
- Which numbers matter and which are noise
- Where to find them for free
- How to read trends instead of single months
- How to build a one-page monthly scorecard
Why it matters
If you can’t answer “how many leads came from the website last month?”, you can’t tell what’s working or what to spend on.
Count actions, not just visits
Visits are interesting; calls, form submissions and bookings pay the bills. Those are the numbers to track each month.
Free with an account
Keep reading. It’s free.
Create a free Site Desk account to read the full lesson and every lesson in all four paths, use the Implementation Lab and keep your progress on every device.
Still to come in this lesson
- Where the numbers live
- Read the trend
- One page, once a month
- A real-world example
- Your toolbox: 1 copy-and-paste template and 2 free tools
- Implementation Lab: Website Performance Scorecard
- Verification checklist
- Common mistakes, quick answers and a printable resource
No password. We email you a 6-digit code. Already use Client Updates? Use the same email; it’s the same account.
We sent a 6-digit code to . Check your inbox (and spam).
Your progress is saved to your account.