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Lesson 10Beginner2 min read + 20 min exerciseFree account

How often should you update your website?

The right rhythm for facts, photos, pages and articles, so your site stays accurate and keeps earning trust, without becoming a second job.

What you’ll learn

  • What to update immediately, monthly and quarterly
  • How to keep details matching everywhere
  • Content that’s worth adding over time
  • How to plan 90 days in one sitting

Why it matters

Wrong hours or an old phone number sends customers to a competitor, and a site that never changes tells visitors (and Google) that nobody is home.

Immediately

Your business name, address, phone, hours, services and prices. When any of these change, update the website and your Google Business Profile the same day. These should match everywhere they appear.

Your detailsname · address · phone · hoursWebsiteGoogleFacebookDirectories

Free with an account

Keep reading. It’s free.

Create a free Site Desk account to read the full lesson and every lesson in all four paths, use the Implementation Lab and keep your progress on every device.

Still to come in this lesson

  1. Monthly and quarterly
  2. Content that keeps earning
  3. Write it once, use it everywhere
  4. A real-world example
  5. Your toolbox: 3 copy-and-paste templates and 2 free tools
  6. Implementation Lab: 90-Day Content Calendar
  7. Verification checklist
  8. Common mistakes, quick answers and a printable resource

No password. We email you a 6-digit code. Already use Client Updates? Use the same email; it’s the same account.