Website Content Planner

Step 1

Define the goal

You’ll create one source of truth for your website’s words: how you describe your business, your services, the pages that matter and the action each page should lead to.

Learn the background first: Lesson 10: How often should you update your website?

Step 2

Gather information

Collect only what you need for this exercise. Tick each one as you have it ready.

• Your current website open in another tab
• Your list of services and prices (if you share them)
• Two or three reviews you’re proud of
• Any photos you plan to use

The Site Desk never asks for passwords, card numbers or other secrets. Keep those in a password manager.

Step 3

Follow the instructions

1. 1
   Describe the business in one breath

   Write what you do, for whom and where, in one or two sentences, the way you’d say it to a customer. Specific beats clever: “Family-owned HVAC in Medina since 2002” beats “committed to excellence”.

2. 2
   List services the way customers search

   Use the words customers use (“furnace repair”, not “thermal solutions”). One line on the result each service gives.

3. 3
   Pick your important pages

   Usually: Home, each main service, About, Contact. For each, decide the one action it should lead to.

4. 4
   Plan photos and changes

   Note the photos you have or need, and the changes you want to make next. Real photos of your work and team build more trust than stock images.

Step 4

Record your results

Step 5

Verify completion

Step 6

Choose your next action